Transitioning from Screen Printing to DTF Printing with Gerald Jolito
In the world of apparel decoration, the landscape is ever-evolving, with new technologies continually emerging to make the process more efficient and versatile. One such innovation is Direct-to-Film (DTF) printing. This technology has revolutionized the way we think about printing on fabrics, offering a host of benefits that traditional methods like screen printing simply can't match. Today, we'll explore the journey of Gerald Jolito, the owner of Merch Studio in Baytown, Texas, who successfully transitioned from screen printing to DTF printing, and how this shift has transformed his business.
From Humble Beginnings to Viral Success
Gerald's story begins in 2020, during the height of the pandemic. His son, a computer science graduate, found himself with ample free time and started creating TikTok videos. His unique art style quickly gained traction, amassing thousands of followers. By August, he had around 20,000 subscribers, and by September, he was ready to launch a merch store. The initial plan was modest, expecting around 10-50 orders per week. However, the response was overwhelming, with sales skyrocketing to $100,000 in the first month and reaching a peak of $300,000 in March 2021.
The Shift to DTF Printing
Initially, Gerald and his team used heat transfer vinyl with a Cricut machine, but this method quickly proved inefficient for their growing demand. They then moved to screen printing, which, while effective, posed its own set of challenges, especially with their extensive catalog of over 150 designs. The need for a more flexible and scalable solution led them to explore various alternatives, including white toner and sublimation, before finally discovering DTF printing.
What is DTF Printing?
DTF printing, or Direct-to-Film printing, involves printing a design onto a special film and then transferring it onto fabric using a heat press. This method offers several advantages over traditional screen printing:
- Versatility: DTF printing works on a wide range of fabrics, including cotton, polyester, silk, and synthetic fibers.
- No Pretreatment Required: Unlike Direct-to-Garment (DTG) printing, DTF does not require the fabric to be pretreated, saving time and reducing costs.
- High-Quality Prints: DTF produces vibrant, detailed prints that are durable and long-lasting.
- Cost-Effective for Small Runs: DTF is ideal for smaller print runs, as it doesn't require creating separate screens for each color.
Overcoming Challenges
Transitioning to DTF printing wasn't without its hurdles. Gerald highlighted some of the significant challenges they faced, such as dealing with water-based inks that dry and clog print heads if exposed to air. They also encountered issues with the mainboard and white ink drying up in their four-head printer. However, through perseverance and a willingness to learn, they managed to overcome these obstacles.
Building a Brand Through Social Media
Gerald's success can also be attributed to their strategic use of social media. They leveraged platforms like TikTok and Instagram to educate their audience about DTF printing and share their journey. Gerald emphasized the importance of creating content that resonates with the audience, stating, "People don't buy your design; they buy you and your designs just happen to be cool."
Their approach to social media is based on building a story where the customer is the hero, and they are the guides. This strategy has helped them build trust and credibility with their audience, ultimately driving sales and growth.
The Future of DTF Printing
Looking ahead, Gerald is optimistic about the future of DTF printing. He believes that the technology will continue to improve, making the process even more accessible and efficient. As more people adopt DTF printing, the industry will see increased competition, but Gerald is confident that those who focus on quality and customer experience will thrive.
Tips for Aspiring DTF Printers
For those looking to enter the DTF printing industry, Gerald offers some valuable advice:
- Embrace Mistakes: "The only reason we got to where we are is we haven't been afraid to make mistakes," Gerald says. Mistakes are inevitable, but they are also opportunities to learn and grow.
- Invest in Quality Equipment: While DTF printing can be cost-effective, it's essential to invest in good quality printers and materials to ensure the best results.
- Focus on Customer Experience: Building trust with your customers is crucial. Always strive to provide excellent service and be transparent about your processes.
- Leverage Social Media: Use social media to share your journey, educate your audience, and build a community around your brand.
Conclusion
Gerald Jolito's journey from screen printing to DTF printing is a testament to the power of innovation and adaptability in the apparel decoration industry. By embracing new technologies and leveraging the power of social media, Gerald has transformed Merch Studio into a thriving business. As DTF printing continues to evolve, there are boundless opportunities for those willing to take the leap and explore this exciting technology.