Discovering DTF with Kyle Robinson
In the bustling world of custom apparel, staying ahead of the curve is essential. I recently came across a fascinating story about Print My Threads, a company that has successfully navigated the challenges of the printing industry by embracing Direct-to-Film (DTF) printing. Kyle Robinson, co-owner and CEO of Print My Threads, shared his journey and insights into how DTF printing has revolutionized their business. Let's dive into their story and explore the transformative power of DTF printing.
From Humble Beginnings to a Thriving Business
Print My Threads started in 2009 as Eco Shirt Shop, operating out of a converted garage. The initial plan was to launch an eco-friendly clothing line for women and children. However, a trademark issue forced them to rebrand as Print My Threads and shift their focus to printing for other businesses. This pivot proved to be a game-changer. As Kyle Robinson recalls, "When we changed our name to Print My Threads, we also kind of changed the focus of the business and really went all in on printing for other people instead of ourselves."
The Power of Community and Word of Mouth
Located in Flatwoods, Kentucky, Print My Threads is deeply rooted in its local community. Moving from a garage to a storefront in Ashland, a nearby town, helped legitimize the business and attract more customers. "In a small town like this, word of mouth has been huge for us," Kyle explains. Their commitment to quality and timely delivery quickly earned them a loyal customer base, not just locally but across the country.
Embracing DTF Printing: A Game-Changer
Print My Threads initially focused on screen printing but eventually ventured into DTF printing. DTF, or Direct-to-Film printing, involves printing designs onto a film and then transferring them onto fabric using heat. This method offers several advantages over traditional screen printing and Direct-to-Garment (DTG) printing.
Why DTF Printing?
- Versatility: DTF printing works on various fabrics, including cotton, polyester, silk, and synthetic fibers. This flexibility allows Print My Threads to cater to a diverse range of clients and projects.
- Color Vibrancy: DTF printing can handle intricate designs with multiple colors, making it ideal for reproducing detailed artwork. Kyle mentions their work with Charlie Harper's art, which features designs with over 30 spot colors. "When we first learned about DTF, that was one of the first things that came to mind," he says.
- Consistency and Quality: By investing in high-quality DTF equipment, Print My Threads can control color consistency and print quality. "We found that even though we were sending everybody the same file, we were getting completely different end products," Kyle notes. Bringing DTF in-house allowed them to maintain high standards.
The Challenges and Triumphs of DTF Printing
Transitioning to DTF printing wasn't without its challenges. Kyle shares, "We tried all kinds of different vendors and what we found was that even though we were sending everybody the same file, we were getting completely different end products." To overcome this, they invested in reliable equipment and worked closely with their supplier to ensure consistency.
One of their first major DTF projects was a 600-piece job for Charlie Harper's "Wings of the World" design. Despite the complexity, the project was a success. "It went great. Once we got the color profiling dialed in, we just went to town printing transfers and pressing shirts," Kyle recalls.
Scaling and Automating with DTF
Print My Threads has seen significant growth since adopting DTF printing. They are now able to handle larger orders and offer more customization options to their clients. Automation has played a crucial role in this growth. "We have like a really good system and we really understand our costs on the screen printing side. We're now working to do the same thing on the DTF side," Kyle explains.
Their investment in automation includes equipment like auto coders, computer-to-screen systems, and auto reclaim systems. This has allowed them to reduce staff while increasing output. "We're basically doing more output with less people, and that's allowed us to pay the people we have better and offer more benefits," Kyle shares.
The Benefits of Profit Sharing
One of the standout aspects of Print My Threads' business model is their profit-sharing program. This initiative has not only motivated their staff but also fostered a sense of ownership and accountability. "The way you get your employees on board is you compensate them. People work for money," Kyle states.
Their profit-sharing program is based on net operating income and is paid out quarterly. This approach has led to a more engaged and motivated workforce. "They start policing themselves, keeping spoilage down, and thinking about the business's profitability," Kyle notes.
Looking Ahead: The Future of Print My Threads
As Print My Threads continues to grow, they remain committed to innovation and quality. They are exploring further automation and scaling opportunities in DTF printing. "We're super excited. There's a good chance we'll have another printer before the end of the year," Kyle reveals.
Their journey from a small garage operation to a thriving business is a testament to the power of adaptability and innovation. By embracing DTF printing, Print My Threads has not only enhanced their capabilities but also set a new standard in the custom apparel industry.
Conclusion
The story of Print My Threads is a shining example of how embracing new technologies like DTF printing can drive growth and success. From their humble beginnings to becoming a leader in the custom apparel industry, their journey is inspiring. As they continue to innovate and expand, there's no doubt that Print My Threads will remain at the forefront of the industry, delivering high-quality, customized apparel to clients across the country.
Whether you're a business owner looking to explore DTF printing or simply interested in the world of custom apparel, the story of Print My Threads offers valuable insights and inspiration. As Kyle Robinson aptly puts it, "We're all in when it comes to DTF." And with their dedication to quality, innovation, and community, the future looks bright for Print My Threads.
